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Bobbin was founded by husband and wife team Tom and Sian in London in 2007. They have pioneered a new lifestyle approach to cycling. Bobbin products are sold through a growing network of retailers in the UK, Europe and beyond.
The word ‘Bobbin’ is their own expression: meaning to cycle around for fun, to re-capture the feeling of your first bike ride.
AW Projects was commissioned to rebrand Bobbin. The scope of the work was realised from concept through to a diverse range of platforms and applications. Some of which are
shown here.
The work included a range of specially drawn illustrations and graphic motifs to bring to life the Bobbin story and brand in a simple, heartwarming way.
We are also currently working on a dynamic, socially integrated website with Bobbin to be launched in 2016.